Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more.
alt text

Legal and Regulatory

Risk Warning

Estimated reading time: 2 min

Due to the potential for losses, the Financial Conduct Authority (FCA) considers this investment to be high risk.

You could lose all the money you invest

If the business you invest in fails, you are likely to lose 100% of the money you invested.

You are unlikely to be protected if something goes wrong

Protection from the Financial Services Compensation Scheme (FSCS), in relation to claims against failed regulated firms, does not cover poor investment performance. Try the FSCS investment protection checker here

Protection from the Financial Ombudsman Service (FOS) does not cover poor investment performance. If you have a complaint against an FCA-regulated firm, FOS may be able to consider it. Learn more about FOS protection here.

You won’t get your money back quickly

Even if the business you invest in is successful, it may take several years to get your money back.

The most likely way to get your money back is if the business is bought by another business or lists its shares on a public stock market. These events are not common.

You may have the opportunity to sell your investment through Asset Match’s platform, but there is no guarantee that you will find a buyer at the price you are willing to sell.

If you are investing in a start-up business, you should not expect to get your money back through dividends. Start-up businesses rarely pay these.

Don’t put all your eggs in one basket

Putting all your money into a single business or type of investment for example, is risky. Spreading your money across different investments makes you less dependent on any one to do well.

A good rule of thumb is not to invest more than 10% of your money in high-risk investments.

The value of your investment can be reduced

The percentage of the business that you own will decrease if the business issues more shares. This could mean that the value of your investment reduces, depending on how much the business grows. Companies that require additional capital for growth, financing or acquisitions may issue multiple rounds of shares.

These new shares could have additional rights that your shares don’t have, such as the right to receive a fixed dividend, which could further reduce your chances of getting a return on your investment.

If you are interested in learning more about how to protect yourself, visit the FCA’s website here.


The investments and investment services referred to on this site may not be suitable for all investors and if in doubt Website Visitors should seek independent financial advice, including advice on the legal and tax consequences in respect of any proposed course of action, before making any investment decision.

Any Website Visitors who consider themselves vulnerable due to their personal circumstances, and are especially susceptible to harm, should seek additional advice and support before making any investment decision. Characteristics of vulnerability include: poor health that affects ability to carry out day-to-day tasks; life events such as bereavement, job loss or relationship breakdown; reduced resilience to withstand financial or emotional shocks; and, reduced capability in literacy, digital skills or understanding financial matters.

Website Visitors should also be aware that the value and income of any securities or investments and the price of shares and the income derived from them, which are mentioned on this website, may fall as well as rise. 

Investments in small companies carry a high level of risk and you may not get your money back.  The opportunities to buy and sell investments on the site are not frequent, sometimes only annually. Past performance is not a guide to future returns.



Asset Match Limited (Asset Match) is authorised and regulated by the UK Financial Conduct Authority (FCA), with firm reference number 579310.

The information on the general access section of the website is being communicated by Asset Match for information only and does not constitute an invitation, offer or recommendation to buy, sell or otherwise deal in any investment in the United Kingdom or in any other jurisdiction in which such an invitation, offer or recommendation is not permitted or to any person to whom it would be unlawful to make such an invitation, offer or recommendation.

Asset Match is acting only for the companies which are referred to on the website and is not acting for visitors to the website or any other person (collectively Website Visitors) and will not be responsible for providing Website Visitors with protections afforded to Asset Match's clients under the FCA rules or for advising Website Visitors on investing in the companies referred to on the website. Those Website Visitors that are clients of stockbrokers or other FCA-authorised firms are likely to be afforded protections under the FCA rules in relation to that client relationship. The information on this website is obtained from sources which are believed to be reliable, but Asset Match does not warrant or guarantee the timeliness or accuracy of this information.


Remuneration Disclosure

Asset Match operates as one business unit and hence the disclosures below relate to the company as a whole.

Total remuneration in respect of the year ended 31st December 2023: £361k

Number of employees: 7

Fixed remuneration: £319k

Variable remuneration: £42k

The Remuneration Policy can be reviewed here