as a business with access to an electronic liquidity solution

Our interactive auction platform enables companies to provide liquidity for shareholders, evolve its shareholder base and access new investors.


Unlock liquidity and access new investors.

How it works

Tell us your needs and we can provide a bespoke solution.

Raising funds

Access growth capital from sophisticated and HNW investors. 

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Benefits of Providing Liquidity

There are many benefits to using Asset Match's cost-effective solution.

Offer an exit

Provide a partial or full exit to your shareholders via a fair and transparent auction process.

Create value

Having a market and realisable share price can increase the real value of employee options and allow shares to be used as acquisition currency.

Raise money

Access growth and development capital from sophisticated and HNW investors.

Retain control

Have control over auction parameters such as market type and calendar.

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Auction Types

Retain control over who is able to buy and sell by choosing an auction type.


No restrictions: allow all investors to buy and sell shares freely.


Set some parameters: limit percentage holdings, pre-approve new investors.


Limit participants: existing shareholders, employees, approved investors.

How it Works


Register with Asset Match.


Speak to us and choose the solution that is best for you.


Application forms and due dilgence checks are completed.


Receive notifications and updates during auctions.


Receive confirmation of the final result and share price.

Simple and Cost-Effective


QUARTERLY FEE from £1,500 + VAT


Ongoing Asset Match services include:

Bespoke liquidity programme with guidance on the most suitable market type and auction calendar for liquidity.

Dedicated 'Investor Portal' for communication with shareholders and investors.

Access to a broad range of investors.

You’re in Good Company

We work with companies to provide shareholder liquidity, raise funds, determine a market valuation and access a sophisticated investor audience. Our online marketplace typically attracts high growth, small to medium size enterprises that have an existing shareholder base or are looking for new investors. Here are some of the companies we work with:

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See all case studies

Meet the Team

A business born out of experience

"Asset Match grew out finding ourselves stuck with an investment without any opportunity to exit. We wanted to provide a much needed secondary market in quality UK private companies, and much lower cost to comparable exchanges such as the LSE’s AIM."


Stuart Lucas founder & executive chairman


Iain Baillie founder director

Meet the team

Market Types


The Asset Match equity trading facility allows investors and shareholders to buy and sell shares in unquoted companies in a dynamic, transparent and regulated environment. All companies on the platform are subject to due diligence checks by Asset Match, and all company documentation and the full range of historical company information is available for prospective investors.



The Asset Match fundraising facility allows qualified participants to make SEIS/EIS primary investments in select private UK companies. Investors can monitor the progress of the fundraise and access all necessary documents, such as investor presentations. There may even be the opportunity to meet the company and ask questions at an organised event.


Ready to sign up?

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or call us on 020 7248 2788

Want to know more?Call 020 7248 2788Email usRegister