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Macdonald & Company Holdings Limited (Prime People Ltd)
Company Name:Macdonald & Company Holdings Limited (Prime People Ltd) Minimum fundraise:£0.00* High Share Price Bid:£0.90
Business Sector:Professional services Total Funds Bid to Date:- Low Share Price Bid:£0.71
Auction period:08 May 2024 - 06 Aug 2024 Indicative Share Price:0.00 Average Share Price Bid:£0.81**
*The company will accept oversubscription.
**In the event of significant oversubscription, shares will be allocated to bids at the average price and above.

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+44 (0) 207 248 2788


Macdonald & Company Holdings Limited (Prime People Ltd)

The next auction will close at 4pm on the 6th August 2024. An order book will appear here when orders have been received.

In the auction that closed on 7th May 2024, 2,996 shares traded at 78 pence per share.

Please direct enquiries to or Tel: +44 (0)20 7248 2788

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Company info

Macdonald & Company Holdings Limited (formerly Prime People Group) is a global group of specialist recruitment businesses operating in depth across the Real Estate & Built Environment; Construction & Engineering and Infrastructure sectors.

Auction details

Prime People was admitted to trading on Asset Match on 25 January 2022 at a price of 65 pence per share (being the last traded price on AIM).

Auctions are to be held quarterley and close on the First Tuesday of each month (unless stated otherwise). 

The tick size for this company is 0.5 pence per share.

Participants can send orders via their existing broker or directly to shareDeal active. Further details can be found by clicking on the "Auction instructions" section below.

Price history (last 10)


Auction instructions

To buy and sell shares in this company via Asset Match Private Market, you will need to use a stockbroker.

           -  shareDeal active

If you are a UK resident, our main broker and settlement agent for all CREST eligible companies on the AM Private Market is shareDeal active.

shareDeal active provide a competitively priced service for both certified and non-certified transactions. You can open an account online or by post using the form provided.

Alternatively, if you already have an account with shareDeal active and wish to place an order please contact the Dealing desk directly on 01892 510515 or deal online.

To sell a share certificate, the easiest way to trade is to set up a shareDeal active account online and once open post your share certificate with a completed CREST transfer form. Alternatively, you can open an account by post using the Asset Match Certificated Sale Pack which includes everything you will need.

It generally takes 5-7 days for your account to be open and shares available for trading.

           -  Already have a stockbroker

Over 60 UK brokers regularly trade and are set up to deal on our platform. These brokers can submit your instructions to shareDeal active on your behalf*.

Please note that not all brokers are able to deal in unquoted shares so contact us to confirm whether your broker is able to trade.

           -  Overseas

If you are based overseas and are interested in participating then please contact us directly by emailing or by calling 020 7248 2788.

​​When buying and selling shares, please note that the Asset Match levy of 3% applies, with a minimum charge of £20 per trade (*additional fees may apply).

For more information on how the auction works then please click here.

Key People


Robert Macdonald Executive Chairman


Peter Moore Managing Director


Dugald Macdonald Commercial Director


Sir John Lewis OBE Non-Executive Director


Christopher Heayberd Non-Executive Director