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Parsley Box Group Ltd
Company Name:Parsley Box Group Ltd Minimum fundraise:£0.00* High Share Price Bid:£0.01
Business Sector:Retail Total Funds Bid to Date:£0.00 Low Share Price Bid:£0.01
Auction period:29 Mar 2023 - 27 Jun 2023 Indicative Share Price:1.40 Average Share Price Bid:£0.01**
*The company will accept oversubscription.
**In the event of significant oversubscription, shares will be allocated to bids at the average price and above.

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Parsley Box Group Ltd

Parsley Box Group Ltd

Market Cap: £1,016,351 Auction period: 29 Mar 2023 - 27 Jun 2023 Indicative price: 1.40

Live Started 65 days ago

Current Indicative Price 1.40p

Auction closes in 24 days


BuyersShares Wanted Total Wanted Share Price (p)
-- -- 3,571,429 1.00
1 3,571,429 3,571,429 1.40
-- -- -- 1.50
Share Price (p) Total Offered Shares OfferedSellers
1.00 9,043 9,043 1
1.40 9,043 -- --
1.50 121,161 112,118 1



Buyers Shares Total Shares Share Price (p) Total Shares Shares Sellers
-- -- 3,571,429 1.00 9,043 9,043 1
1 3,571,429 3,571,429 1.40 9,043 -- --
-- -- -- 1.50 121,161 112,118 1

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Company info

Parsley Box Group Limited is a direct to consumer provider of ready meals and other products focused on the 65+ demographic, formerly traded on AIM (LSE: MEAL).

Auction Details

Parsley Box Group Limited was admitted to trading on Asset Match on 22 December 2022 at a price of 1.40 pence per share (being the last traded price on AIM).

Auctions are to be held quarterley and close on the last Tuesday of each month (unless stated otherwise). 

The tick size for this company is 0.01 pence per share.

Participants can send orders via their existing broker or directly to shareDeal active. Further details can be found by clicking on the "Auction instructions" section below.

Auction instructions

To buy and sell shares in this company via Asset Match Private Market, you will need to use a stockbroker.

           -  shareDeal active

If you are a UK resident, our main broker and settlement agent for all CREST eligible companies on the AM Private Market is shareDeal active.

shareDeal active provide a competitively priced service for both certified and non-certified transactions. You can open an account online or by post using the form provided.

Alternatively, if you already have an account with shareDeal active and wish to place an order please contact the Dealing desk directly on 01892 510515 or deal online.

To sell a share certificate, the easiest way to trade is to set up a shareDeal active account online and once open post your share certificate with a completed CREST transfer form. Alternatively, you can open an account by post using the Asset Match Certificated Sale Pack which includes everything you will need.

It generally takes 5-7 days for your account to be open and shares available for trading.

           -  Already have a stockbroker

Over 60 UK brokers regularly trade and are set up to deal on our platform. These brokers can submit your instructions to shareDeal active on your behalf*.

Please note that not all brokers are able to deal in unquoted shares so contact us to confirm whether your broker is able to trade.

           -  Overseas

If you are based overseas and are interested in participating then please contact us directly by emailing or by calling 020 7248 2788.

​​When buying and selling shares, please note that the Asset Match levy of 3% applies, with a minimum charge of £20 per trade (*additional fees may apply).

For a comprehensive list of brokers who are set up to deal on the Asset Match platform, please visit our FAQs.

For more information on how the auction works then please click here

Key People


Chris van der kuyl CBE, FRSE Non-Executive Chairman

Chris van der Kuyl is one of Scotland’s leading entrepreneurs working across the technology, media, gaming and entertainment sectors. Chris is most notably co-founder and chairman of multiple award-winning games developer 4J Studios, best known for developing Minecraft for Microsoft, Sony and Nintendo games consoles. He and fellow co-founder Paddy Burns launched Chroma Ventures, the investment arm of 4J Studios, in 2021. Chris is currently chairman of Puny Astronaut, Stormcloud Games and Broker Insights, and a non-executive director of Ace Aquatec, Ant Workshop, Ballie Gifford US Growth Trust, Edinburgh International Culture Summit Foundation and Chroma Developments. Alongside his commercial roles, he was the founding chairman of Entrepreneurial Scotland and is currently a member of multiple advisory and local charity boards. Elected as one of the youngest Fellows of the Royal Society of Edinburgh in 2013, Chris was also formally recognised for his contribution to technology in the Queen’s Birthday Honours List 2020, becoming a Commander of the Most Excellent Order of the British Empire (CBE).

KEVIN DORREN Chief Executive Officer

Kevin is a founding member of Parsley Box and has been a key influencer in the strategic direction of the business. He previously founded Move Fresh, an investment company for e-commerce FMCG brands and the holding company of Diet Chef. Kevin has founded a number of start-up companies in the UK and US across various sectors, including technology, FMCG and advisory. In addition, he has been a board member on a number of these companies, including Chairman of Machine Labs and Bella and Duke. He is a Non-Executive Director of MoveFresh. Prior to his focus on start-ups, Kevin was Chief Executive Officer of Orbital Software plc, a person-to-person knowledge management company. Kevin was actively involved in the funding and management of the company, which was listed on the London Stock Exchange during his tenure before merging with Sopheon plc in 2001.

HOLLY MCCOMB Chief Financial Officer

Holly is an experienced CFO of AIM-listed and private equity backed businesses. Prior to Parsley Box, Holly was CFO of TVSquared, a high growth private equity backed SAAS business for the TV advertising market, working predominantly in the US market. Holly was also CFO of IndigoVision, a global AIM-listed CCTV systems manufacturer where she was Company Secretary and Financial Controller before becoming CFO. Holly trained with EY in London before transferring to their Sydney office and is a member of the ICAEW.

HAZEL CAMERON Independent Non-Executive Director

Hazel has non-executive director experience across a range of business sizes, stages and sectors including TMT, retail, housebuilding, facilities management, pharmaceutical and biotechnology. Hazel has investment exposure to companies in the UK, Europe, US and Asia. She currently holds roles as a non-executive director of Global Opportunities Trust plc and a Senior Adviser to Gresham House and Growth Capital Partners. Primarily centred on venture capital and private equity, Hazel’s career has focused on strengthening boards and board functionality, working on strategy, M&A and preparing and positioning companies for fundraising and partial or full exit. Hazel is a Chartered Accountant and qualified with Arthur Andersen & Co.