29 October 2026, London: Asset Match Limited (“Asset Match” or the “Company”), the stock market for private companies, announces the appointment of Matt Greenwell as Chief Executive Officer.

Matt brings extensive international business and distributed ledger technology (“DLT”) experience to Asset Match, with a particular focus on the commercial application of DLT and its potential to improve access to private markets and liquidity. He has 23 years’ experience across listed, private equity and family-backed businesses, having begun his career in institutional real estate and finance across Hong Kong, India and the UK before leading regulatory remediation at a large European bank.

Prior to joining Asset Match as a Director in October 2026, Matt founded a start-up through the Oxford University Innovation Incubator, a platform focused on the use of DLT in real-world assets (RWAs) and sports-related asset ownership.

Matt’s appointment coincides with a key stage in Asset Match’s growth as the Company aims to build on its established position in UK private markets and develop opportunities presented by digital securities and tokenisation. Asset Match already operates in a regulated environment through its PISCES venue.

Asset Match has an established model of operating periodic auctions in private companies, focusing on transparency, liquidity and fair pricing. The Asset Match Private Market brings together private investors, advisers and directors, helping existing shareholders access liquidity while giving companies greater flexibility over their route through the private markets.

Iain Baillie, Founder and executive chairman of Asset Match, said:
“We welcome Matt to Asset Match at an exciting point in the development of both our business and the wider private markets landscape.

“The introduction of PISCES creates a significant opportunity to widen access to private markets and improve liquidity, while developments in tokenisation have the potential to change how private assets are owned and traded.

“Matt brings valuable experience at the intersection of private markets and emerging technology, as well as sports-related assets, which Asset Match is becoming a specialist in. With his entrepreneurial approach, we are confident he can help us capitalise on these opportunities and we look forward to working with him as we enter the next stage of growth.”

Matt Greenwell, CEO of Asset Match, added:
“I am very pleased to have joined Asset Match, which is uniquely positioned as a champion of transparent liquidity, one of the greatest challenges faced by private markets today.

“I see significant opportunity to build on Asset Match’s established model of efficient access to liquidity for issuers and investors, and more recently as a PISCES venue. I also believe we have a unique market position to positively impact and improve ownership and trading of private assets as tokenisation and DLT gain wider adoption across the UK economy.

“I look forward to working with Iain and the wider team, to take advantage of what the business has already achieved and pursue the transformative opportunities ahead for our economy.”

ENDS