Who is Asset Match for?


The Asset Match Platform caters for a number of individuals and companies:

The individuals using the platform mainly consist of shareholders of the companies on the platform along with HNWI and sophisticated investors looking to invest in the private sector space.

There are a wide range of companies that use the Asset Match platform. We provide periodic liquidity through auctions to shareholders of companies that are at the pre-IPO stage or companies using the platform to give their shareholders liquidity. Asset Match provides an opportunity for the shareholders of these companies to increase their stake or to exit and realise the returns from their initial investment.

Can any type of company be listed on Asset Match?


The Asset Match platform is designed to give private companies periodic liquidity for their shareholders. Usually companies that list on our platform have over 50 shareholders, a turnover in excess of £10 million and a well experienced board of directors.

The Asset Match team undertakes a large amount of research and due diligence to certify the companies that are accepted on the Asset Match platform. Before being accepted companies have to be accepted by the Asset Match New Business Committee which is made up from industry experts in the private company space, who have a wealth of experience spanning the finance sector. More information on the Asset Match team can be found here.

Where can I find information on the companies on Asset Match?


Asset Match fully understands the requirements of investors hence, we make our utmost efforts to provide investors with as much information as we possibly can. Each company has a profile dedicated to providing this information. Below each real-time order book there is a devoted section to providing you with; market/auction information, key people, price history, news, financials, contacts and auction instructions. Other company information can be found on company websites and via the Companies House Beta Service.

Is there a minimum or maximum amount I can invest or sell?


There is no minimum value that can be invested through an Asset Match auction. However there is a minimum commission of £20 payable to the recommended stock broker, The Share Centre, regardless of the size of your order. There is no maximum to how much you can invest in a company via an Asset Match auction, although you can only buy shares when they become available, i.e. a share owner would like to sell shares.

Shareholders can buy and sell shares freely through the open Asset Match auctions. Asset Match also operates closed auctions and the purchase of these shares are monitored by the company themselves.


How is the share price calculated within the order book?


All Asset Match auctions use a matching engine to determine a single price for both buyers and sellers. During the auction period an indicative price will be displayed, which shows the price the shares would trade at if the auction were to close at that point in time. More often than not this indicative price is calculated where supply meets demand within the auction.

The pricing mechanism is designed to provide a very fair way of establishing market derived prices where there are differences in the level of user sophistication. Further information on how the pricing mechanism works and how to read the order book can be found in our order help book guide.

How do I start investing?


To buy and sell shares on Asset Match, you will need to use a stockbroker.


Using The Share Centre


The Share Centre is the preferred broker and settlement agent for all CREST eligible companies on AM Private Market. The Share Centre offers a competitively priced service for both certificated and non-certificated transactions. If you do not already have an account with The Share Centre, then you can open an account online or by calling 01296 41 41 41.

Alternatively, if you wish to sell a share certificate you can simply complete and return this form.


You can place orders with The Share Centre by calling 01296 41 42 43.


Using another stockbroker


If you already have a stockbroker (or an in-house dealing team if you are an institutional investor) then you can place an order by instructing your broker to face The Share Centre. Not all stockbrokers will be able to act on your behalf, and so you should check with them first. You may also incur additional fees.

When buying and selling shares, please note that the Asset Match levy of 3% applies

Is Asset Match regulated?


Asset Match Limited is authorised and regulated by the Financial Conduct Authority. This means that we are regulated by the FCA and are required to adhere to all of the requisite regulations put forward to ensure constant well-mannered conduct on behalf of our users. You can also see a detailed list of Asset Match Ltd’s authorisation and permission on the FCA register.

The FCA protects consumers, financial markets and promotes effective competition to help ensure a healthy, safe and successful financial system. Further information is readily available on the FCA website.


How can I change my details?


Once you have registered and logged into the Asset Match website you can change your details in the “my profile” section. If you are still experiencing difficulties with changing your details you can also contact the Asset Match Support Team via email info@assetmatch.com or call on +44 (0) 207 248 2788.

Is my data safe?


Asset Match does not disclose any personal information that it collects from customers to outside parties. Asset Match does not sell, trade or rent your personal information to others. We may choose to do so in the future with trustworthy third parties, but you can tell us not to by going into your personal account page within the Web Site and marking the applicable field – or by calling us and we will do it for you. We may provide aggregate statistics about our customers, sales, traffic patterns and related site information to reputable third-party vendors, but these statistics will include no personally identifying information. Other companies that place advertising on our site may collect information about you when you view or click on their advertising content. Asset Match does not control their collection of information. You should contact these advertisers or content providers directly if you have any questions about their use of this information. Although Asset Match encourages our co-branding partners to adopt privacy policies similar to this one, Asset Match does not control their information collection and distribution policies.