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Privacy Policy

Asset Match Limited (Asset Match) is committed to protecting your personal data and your privacy. The information that we collect about you as part of the registration process is asked in order to provide a personalised service to you and ensure that we can assist you as much as possible. We have set out our privacy policy below. This encompasses the site This site contains links to other sites. Asset Match is not responsible for the privacy practices or the content of such other websites.

We endeavour to ensure that any personal data that we collect about you will be held and processed strictly in accordance with the Data Protection Act 1998 (DPA) and, on and from 25 May 2018, the European General Data Protection Regulation (GDPR). The terms Personal Data, Data Controller and processing have meanings given to them in the GDPR unless otherwise indicated.


1.       Scope

This privacy policy demonstrates how Asset Match handles the Personal Data you provide to us as a casual browser of our Website or if you have registered to use the Website or have entered into a contract with Asset Match. In the event of a conflict between this Statement and the terms of the contract you have, the relevant contract shall prevail to the fullest extent possible.


2.       Identity and Contact Details of Data Controller

For the purposes of DPA and GDPR, Asset Match is the controller of your data and is registered as a data controller with the Information Commissioner’s Office under registration reference: Z3374599.

If you have queries regarding this policy or complaints about the use of your data, please contact us at the address below and we will do our best to respond to you as soon as possible:

Asset Match Limited
New Broad Street House
35 New Broad Street

FAO: Data Processing


3.       What information do we collect?

This is information about you that you give us by filling in forms either on our Website or offline, and/or by corresponding with us by phone, e-mail or otherwise. It includes information you provide when you register to use our site, use any service of Asset Match or report a problem with our site. The information you give us may include your name, address, e-mail address and phone number.

With regard to each of your visits to our Website, we may automatically collect the following information:

a)      Technical information, including your Internet Protocol (IP) address to help diagnose problems with our server, and to administer our website. An IP address is a number that is assigned to your computer when you use the internet. This information does not contain any personally identifiable information about you. Your IP address is also used to help identify you during a particular session and to gather broad demographic data;

b)      Information about your visit including, for analytical purposes, using the Google Analytics service which collects information such as how often and what pages you visit on the Website and what other sites you used prior to coming to our Website. We do not combine the information collected through our use of Google Analytics with any information that may identify you personally; and

c)       Information about your visit including, for analytical purposes, using the Lead Forensics services which collects information such as how often and what pages you visit on the Website. This information is collected at a Business level rather than at an Individual level.


4.       What we use your information for

Normally the purposes for which we use your personal data will be clear when we collect that data to provide you with the information and services that you request from us.

We may also use your personal data for:

a)      Administration purposes;

b)      Conducting market research surveys;

c)       Statistical analysis to determine site usage;

d)      Direct marketing purposes relating to our business or a company that you have expressed an interest in hearing about – either by asking to be added to the mailing list for a company or by using the “Add company to Watchlist” functionality built within our Website; and

e)      Any other reason as required or permitted by applicable law.


5.       Who we share your data with

Please note that we may on occasion be required to share your information with the following categories of recipients:

Third parties who provide services on our behalf. For example, we use Campaign Monitor and Send Grid to provide marketing automation services. Some of these parties may be located outside of the European Economic Area (the EEA), which may not adhere to the same levels of data protection to which countries in the EEA are subject. Any such transfers are made in accordance with DPA and GDPR.

In relation to any other third parties, we will only disclose your information in the following circumstances:

a)      Where you have given your consent;

b)      Where are required to do so by law or enforceable request by a regulatory body;

c)      Where it is necessary for the purpose of, or in connection with legal proceedings or in order to exercise or defend legal rights;


d)      If we sell our company, go out of business, or merge with another company.


6.       How does Asset Match ensure that all your information is protected?

When you access your account information you are linked to a secure server. The secure server software (SSL) encrypts all information you input before it is sent to us. Furthermore, as required by data protection legislation, we follow strict security procedures in the storage and disclosure of information which you have given us, to prevent unauthorised access. We hold this data for as long as is reasonably necessary.

Our security procedures mean that we may occasionally request proof of identity before we are able to disclose sensitive information to you. We will make a sincere effort to respond in a timely manner to your request to correct inaccuracies in your personal information. To correct inaccuracies in your personal information please return the message containing the inaccuracies to the sender with details of the correction requested.

Asset Match does not disclose any personal information that it collects from website visitors or registered users to outside parties.

We may provide aggregate statistics about our customers, sales, traffic patterns and related site information to reputable third-party vendors, but these statistics will include no personally identifying information.


7.       Links to other websites

The Website may contain links or references to other websites. This Statement does not apply to those websites and you should check the privacy policy of each website you visit. Please be aware that we have no control over or responsibility in relation to those websites or the way in which they collect and use your personal data which may be different from the way in which we collect and use your personal data.

By including references, hyperlinks or other connections to other websites we do not imply any endorsement of them or any association with their owners or operators.

8.       Cookies Policy

Asset Match uses cookies for various reasons. Cookies enable us to provide you with a better experience by allowing us to understand what areas of the website are of interest to our visitors. These cookies do not track individual information. You can restrict or block cookies in your browser settings. provides comprehensive information on how to manage cookies on a variety of browsers. You will also find information on how to delete cookie from your machine and general information about cookies. 

Plese be aware that disabling or restricting cookies may impact the functionaly of the Asset Match website.

There are 21 cookies which may be set:

Necessary (1) The cookie is used in con text with the local-storage function in the browser. This function allows the website to load faster by pre-loading certain procedures.

Cookie Name: local_storage_support._test

Preferences (1) Remembers the user's selected language version of a website.

Cookie Name: lang

Statistics (6) Collects information about your visit to our Website. Google Analytics places a cookie, which is only accessible by Google, on your computer to identify you as a unique user the next time you visit the Website.

Google’s use of this cookie is governed by their Google Analytics Terms of Service ( and their Google Privacy Policy (

Cookie Name: __utm.gif, __utma, __utmb, __utmc, __utmt, __utmz

Marketing (13) Updates the counter of a website's social sharing features

Cookie Name: __atuvc Ensures the updated counter is displayed to the user if a page is shared with the social sharing service, AddThis.

Cookie Name: __atuvs Collects information on visitor behaviour on multiple websites. This information is used on the website in order to optimise the relvance of advetisements. he cookie also allows the website to determine how the visitor accessed the werbsite.

Cookie Name: __ss, __ss_referrer, __ss_tk Collects data on user behaviour and interaction to optimise the website and make advertisments on the website more relevant.

Cookie Name: __widgetsettings Used by social sharing platform

Cookie Name: _at.cww, at-rand Unclassified.

Cookie Name: i/jot/syndication Collects data on user behaviour and interaction in order to optimise the website and make advertisements on the website more relevant.

Cookie Name: koitk Geolocation, which is used to help providers determine how users who share in formation with each other are geographically located.

Cookie Name: loc Detects how often the social sharing service, AddThis, encounters the same user.

Cookie Name: uvc Registers the user's sharing of content via social media.

Cookie Name: xtc


9.       In summary

We are committed to protecting your privacy. We accept that information shared with Asset Match is private and in some cases sensitive. We will always respect your privacy. We only use the information we collect on the site to make sure that we can provide you with the best service. We do not sell, trade or rent your personal information to others.


10.   Your consent

By using our Website, you consent to the collection and use of this information by Asset Match. If for any reason we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it and under what circumstances we disclose it.

Please note that the information you enter may be transferred outside the EEA for the purposes of processing or data back-up. Your personal information may also be used by us to occasionally notify you about important functionality changes to our website, new services and special offers we think you'll find valuable.


11.   Problems, suggestions and questions

Please feel free to contact us at any time.


12.   Your rights

Should you need to request a copy of the personal data which we hold about you, update or remove that data, or for instance request that we no longer contact you with marketing information, please contact us at