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The marketplace for private company shares

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The online marketplace to buy and sell shares in UK private companies

Situated in the heart of the City of London, Asset Match provides unique and customised
services to investors, companies, shareholders and intermediaries through which:

can unlock the liquidity of
their existing shares in
private companies.
can obtain market valuations
of their shares or raise IPO
capital at a fraction of the
usual cost and time.
are able to secure investment in
selected companies which other-
wise would not be available.
are able to participate in all of
these processes either directly
or on behalf of their existing
clients or client companies.


The Asset Match Peer-to-Peer Trading facility allows shareholders who have shares in unlisted companies to freely offer their shares for sale, and for dynamic share trading to take place, in a transparent and regulated environment. All client companies are subject to due diligence checks by Asset Match, and all company documentation and the full range of historical company information is available for prospective investors.

The Asset Match portal allows shareholders, sellers, buyers and brokers to interact, buy and sell directly and at a fraction of traditional costs.

To find out more about this facility, or to start to buy or sell shares in selected companies...

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Key Benefits
For Companies
A central platform to access new investors and provide exit opportunities for existing shareholders
For Investors
Invest in private companies that have passed the high-risk early stage
For Shareholders
Giving early investors with valuable holdings a new way to release equity gains


AM BookBuild is an innovative electronic price discovery facility for the efficient and cost-effective pricing and allocation of primary and secondary placings in unquoted securities, and significant stakes in quoted companies.

AM BookBuild embodies the most effective application of market integrity and transparency principles that govern secondary markets to customisable auctions specifically tailored to the vendor’s requirements.

Companies and shareholders using AM BookBuild can access qualifying investors and raise equity capital at a lower cost, and at a lower cost of capital with an improved corporate governance framework.

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Asset Match Awards

Asset Match’s unique and innovative platform and services, and its high standards of service delivery, have won numerous award from across a wide spectrum of industries. A selection of recent awards is as follows:

Wealth & Finance magazine have awarded Asset Match Limited ‘Best Electronic Share Trading Platform 2016’ in the 2016 Alternative Investment Awards.

Asset Match has been included in the Leap 100 list for 2016. This list identifies 100 of the most exciting, fast-growing companies in the UK and was compiled by City A.M., alongside Mishcon de Reya and other partners.

Asset Match was one of a select group of companies and firms in the UK hand-picked by a team comprising the top tier of business leaders and chaired by the Prime Minister’s Enterprise Adviser – Lord Young – as a member of “Accelerate 250”. The “Accelerate 250” comprises the fastest growing firms in the UK, which are collectively responsible for creating half of all new jobs in the UK economy.

Asset Match was selected as one of the “Everline Future 50” – the Top 50 new disruptive UK businesses that are triggering change in their markets. RealBusiness is the most read SME website in the UK, dedicated to high-growth businesses and entrepreneurs.

Asset Match won the Service Business of the Year award, as voted by members of the crowdfunding community in the United Kingdom.

What' s being said
” Asset Match is fundamentally changing the landscape for investing in private companies by creating liquidity and
transparency which have not existed until now. All information required to facilitate a transaction is available online
and backed up by our team of experienced and trusted staff. ”
Stuart Lucas, Founder and Co-CEO
Asset Match Limited
Meet the team